What Is an API? The Answer in 300 Words or Less

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new

19 Strategies for Creating a Sales Proposal that Closes for You [Infographic]

When you have a great lead, your sales proposal is the best tool at your disposal for landing new business. But how

Is It About Your Brand Or Is It About Your Followers?

For any brand thinking of developing a social media presence, the first instinct is to get as big as possible. And, if

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising

Top Proven Ways to Grow Brand Awareness — Fast

Have you noticed that certain brands seem to have just popped up out of nowhere and become overnight successes? I always wondered

15 Free Content Creation Tools for Digital Marketing in 2018

Marketers constantly experience the need to create a large number of visual, audio and textual content to realise their own creative capabilities

10 Content Curation Tools Every Marketer Needs

  Curation is one of those words that’s always conveyed coolness to me. Take, for example, the job of curating art for

The Top 12 SEO Tools of 2018

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they

How to Search on Google: 31 Google Advanced Search Tips

If you’re like me, you probably use Google many times a day. But chances are, unless you’re a technology geek, you probably

What is Ecommerce? [Quick Guide]

Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online. In 2018, ecommerce is more

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