Category Archive for "Marketing Strategy"

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising

The 5 Best Messaging Apps for Marketing in 2017

Remember only being able to send 1,000 texts each month? Thankfully, companies created messaging apps to provide free and unlimited messaging, which