Posts Tagged "brand"

Is It About Your Brand Or Is It About Your Followers?

For any brand thinking of developing a social media presence, the first instinct is to get as big as possible. And, if

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising

3 Digital Marketing Techniques to Get Brand Exposure

Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything,

How to Build a Remarkable 21st Century Brand

Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all

Why Branding Is Important When It Comes to Marketing

Branding can be in a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of