Top 12 Social Media Marketing Tools for 20196 min read
Now that we are already deep into Q4, that means the holiday season will quickly fly by and the new year will be here before we know it. Every year, businesses and marketers are on the lookout for new tools to enhance their online marketing efforts.
With thousands of tools available, and new ones being launched weekly, how do you know what ones are worth adding to your current marketing stack or replacing what you currently use? The wrong tools could be holding you back, so here is a list of highly effective and user-friendly online marketing tools to consider exploring as we get close to kicking off 2019.
An industry standard, SEMrush is one of the most popular SEO tools as it helps with two components of organic search — seeing where you currently stand and what you can do to improve your position in the SERPs.
In order to make noticeable gains, you need to know how you stack up compared to the websites you are attempting to outrank. The analysis options this tool provides are very helpful, allowing you to map out a strategy that will yield results. Dive deep into your data, identify new opportunities and get on-site optimization suggestions — it all contributes to attracting more organic website traffic.
Visual marketing is highly effective on platforms such as Facebook, Instagram and Twitter, and using quality images that are sized perfectly help to deliver your message and connect with your audience more effectively.
Canva is a free design tool that allows you to use free templates and pre-sized images specifically designed for the most popular social media sites. You don’t have to have any photo editing skills, as their drag and drop tool allows anyone to create amazing images.
Content marketing is one of the most effective ways to get your brand message out there and attract organic search traffic. Ever wonder how websites pick the topics that they create blog content around? BuzzSumo is a tool that shows you how much social media attention content has received, which is a very good indication on its popularity.
Using this tool, you simply search any topic or keyword you want, and it will show you the most popular content on the internet that is closely related. Then, you can identify relevant popular content and look into ways to create something similar or create a better, more informative and interesting version.
MeetEdgar is one of the most advanced social media scheduling tools available, and it give you access to a feature that most post scheduling tools don’t offer, and that is the ability to schedule the same post to automatically re-share multiple times.
Your audience will never see your posts if you just share them once. You need multiple posts to get in front of a larger percentage of your followers. The advanced settings this tool offers is very impressive, and they just announced that they will support Instagram shortly as well, making this one of the most powerful scheduling tools available.
If you manage several different social media accounts then you should give Buffer a look, as it allows you to schedule posts for several accounts in one dashboard. This can be especially helpful for agencies that manage several businesses.
There are also many group collaboration options, which again is great for larger companies or agencies. You also receive access to detailed analytics, which can help you adjust and optimize your campaigns for improved performance.
Video content is one format that all brands must implement into their online strategy, as it’s very popular on social media. Typito is to video what Canva is to images. It allows you to make video content using its drag and drop tool, and add images, music and captions.
Once you create your video you can export it into several formats, including landscape, square, etc. — giving you perfectly cropped videos for the platforms you use the most.
While automated social media marketing can help, you still need a little hands-on work to really connect with your target audience. Quuu is a tool that can help you accomplish this, and businesses can get set up very quickly and start benefiting from what this offers in terms of exposure. Using this tool, you are able to schedule content as well as share and discover new content to curate and share.
- Post Planner
If you have ever found yourself struggling to find interesting content to share, Post Planner can help you source content that your audience will be interested in. This tool uses its algorithm to analyze an audience and then it recommends topics to post about that are likely to be of interest. You can also schedule content to post at the most optimal times, for improved engagement.
SocialDrift is one of the top Instagram marketing tools, with several large brands using it to automate interactions with millions of followers on a daily basis. When leveraged correctly, it can help you gain a large organic following, which you can then market to on a consistent basis.
The initial setup gives the tool information that it then uses to identify who your ideal following is. All this is done using machine learning and artificial intelligence. While you never want to fully rely on automation, using a tool like this can help compliment your strategy and attract followers through engagement.
If you have a large social media marketing team then Planable is a tool you should look into, as it allows your team to handle all communication and collaboration in one place. Say goodbye to emails, Google docs and files in the cloud. This tool allows all discussion to be held in one place, which is also great for large remote teams.
One of the coolest features is the ability to create mock-up posts for all popular social media platforms, and see what they will look like before publishing them. This allows your team to give valuable feedback.
You can never have enough high quality stock images at your disposal, and Unsplash is a great source of free images that you can use and modify for your social media or blog content. Simply use the search function to see available images for any topic you need. This is a 100% free resource and features some of the best quality images.
For agencies handling social media for multiple clients, Sendible creates an inbox for each client and keeps all communication pertaining to that particular client contained. This creates much more organized communication and focus. The tool also boasts its own content engine, which makes suggestions based on profiles and their followers. This is one of the more advanced team collaboration tools available.